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Diminishing Returns

Maybe it’s my imagination, but it seems as if there is a fundamental difference in the way we think about books and other mediums. The longer a book series goes on, the smaller the readership. It feels as if we have accepted that each new installment will only appeal to a percentage of the readers who liked the previous book.

On the surface, that makes sense, but we don’t think that way about other things.

No one is suggesting they should stop making Star Wars or Marvel films because they will only appeal to a few existing fans! No one expects viewers of Doctor Who to have watched 60 years’ worth of stories.

In film and, to a lesser extent, television, we view each new entry in the series as a potential entry point for new fans, but I rarely see books talked about in the same way. 

There are reasons for this. Films are more self-contained; you can watch the latest super hero film without having seen all the others leading up to it because all the relevant information will be explained. I don’t feel so confident about picking up the latest in a book series.

So then is it because of the way we write books we expect each new edition to sell worse than the one before? To an extent, and if that’s the case, then can we overcome it? I think so.

The only long-running series I can think of that doesn’t have this problem is Discworld. You could jump in at any point in the 41 book series and enjoy the story. That is largely down to the brilliance of Terry Pratchett, but also because the stories themselves are self-contained, like films are.

As I begin the process of re-launching my series with new titles and remastered editions of old books, I’m looking at these lessons closely. I want each book, or sub-series, to be something that anyone could pick up and read. Sure, you will get more out of it if you read them all, but they should be accessible to all. And as I think about that, it seemed interesting that the best lessons for how to do it are contained in films and television, rather than books.

Remastered Editions

It’s pretty common for movies to be re-released as ‘remastered editions’ or ‘directors cuts’. It’s less common for it to happen with books. And I’m not sure why that’s the case.

I started publishing about ten years ago, and I have learned a lot during that time. I have gotten better at writing and publishing and I want my work to reflect that. 

A lot of the stories that I have published haven’t sold particularly well, despite getting some reasonable reviews. Part of the reason for that is that I have done no promotion. One reason I haven’t done is because I don’t feel confident in the books themselves. I wouldn’t say there is anything wrong with them, although I suspect they read amateurishly and don’t represent the best I can produce.

Which is where these remastered editions come in. I am going through all my backlist titles and re-editing them and making them as good as I can today. Once I have done that, I think I’m going to feel a lot happier promoting them to people.

Avoiding the Star Wars Problem

I was born in 1983, just before Return of the Jedi came out. There were no new films produced until I was almost an adult. Star Wars was something I was always aware of and when the original films were re-released, I saw them at the cinema. Star Wars was cultural background, so I heard all about the problems with the new editions.

Although my backlist is not Star Wars, I am keen to avoid changing things that change the stories. I don’t want to have a Greedo shooting first moment. So I am limiting the changes I can make.

These remasters are a spit and polish. They are an attempt to improve what is already there and make it as good as they should have been in the first place. That’s why I’m looking at grammar and spelling and making things clearer where they aren’t already clear.

This is also a question of time. I believe that the best thing I can do to get more readers is to write new stories, and that is what I am using most of my time for. But if those readers want to delve into what I have written previously, I want them to enjoy the experience, not give up and say that my past work is terrible.

The First Remaster

I have gone back and forth on what the first release should be. If I was further ahead, then I would go with the zombie books, which are by far the most popular titles. I have, in fact, already remastered the first book in the trilogy and started work on the second. But then we have Halloween coming up and I thought it would be good to have something ready for that.

The first remaster that I will release is Abomination. It’s a haunted house story. It’s a standalone title. My plan is to have it ready and published in October so that I can promote it for the spooky season.