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At the start of the year, I made a plan to read 75 books in 2024. It started off very well, but lately I’ve been struggling a bit and I had to sit down and think about whether this was really something I could do, or, more precisely, whether I should do it.

Here’s the thing: I love to read, but I am starting up a business and that takes a lot of time. When I sat down and worked it out, reading 75 books a year would take about an hour and a half of reading every day. Longer, if I wanted to listen to audiobooks as part of that. That’s around 10% of my total waking time spent reading, more if you take out the essential things that I have to do every day, whether or not I want to. Then it’s more like 70% of the time I have on any given day.

I’m not quite ready to give up on the goal, but it’s looking less doable now, because some of the time I have remaining after doing all the things I need to do each day might be better spent on things that could directly benefit my business, like writing a blog post, and fixing up my website.

75 books in a year was always an ambitious target for me. Currently, I am on track to read more like 52 books, which is still a book a week and much better than I managed in the last few years.