Diminishing Returns
Maybe it’s my imagination, but it seems as if there is a fundamental difference in the way we think about books and other mediums. The longer a book series goes on, the smaller the readership. It feels as if we have accepted that each new installment will only appeal to a percentage of the readers who liked the previous book.
On the surface, that makes sense, but we don’t think that way about other things.
No one is suggesting they should stop making Star Wars or Marvel films because they will only appeal to a few existing fans! No one expects viewers of Doctor Who to have watched 60 years’ worth of stories.
In film and, to a lesser extent, television, we view each new entry in the series as a potential entry point for new fans, but I rarely see books talked about in the same way.
There are reasons for this. Films are more self-contained; you can watch the latest super hero film without having seen all the others leading up to it because all the relevant information will be explained. I don’t feel so confident about picking up the latest in a book series.
So then is it because of the way we write books we expect each new edition to sell worse than the one before? To an extent, and if that’s the case, then can we overcome it? I think so.
The only long-running series I can think of that doesn’t have this problem is Discworld. You could jump in at any point in the 41 book series and enjoy the story. That is largely down to the brilliance of Terry Pratchett, but also because the stories themselves are self-contained, like films are.
As I begin the process of re-launching my series with new titles and remastered editions of old books, I’m looking at these lessons closely. I want each book, or sub-series, to be something that anyone could pick up and read. Sure, you will get more out of it if you read them all, but they should be accessible to all. And as I think about that, it seemed interesting that the best lessons for how to do it are contained in films and television, rather than books.