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Setting the Tone

Setting the Tone

I have always enjoyed super hero stories. One of the first films I remember seeing at the cinema was Tim Burton’s Batman, and as you can probably tell if you’ve been reading this blog for a while, I am a big fan of the Marvel Cinematic Universe.

Although super heroes originated in comic books, I have never been a big reader of them. I have tried a few times in the past, but it has never really clicked. I’m not sure why. For me, the best place to enjoy these stories is at the cinema or on television.

Last night, Tamzin and I watched the first few episodes of Extraordinary. It’s a comedy series, but not in the way I have seen comedy heroes done in the past. Most of the time, the superpowers aren’t played for laughs, but are taken seriously. The comedy comes from the characters.

The closest thing I can think to compare it to is Discworld, a fantasy comedy that still takes the world it has created seriously. Being in such rarified company suggests this isn’t a straightforward thing to do, and it got me thinking about my writing and whether I could manage something like that.

It also got me thinking about another super hero film we watched recently: The Marvels.

The Marvels got a lot of hate online, but we both really enjoyed it. Same with Thor Love and Thunder, which I would put as one of my favorite films in the MCU. But many people didn’t like them and it makes me think some people take these films too seriously. They are, after all, about people wearing costumes fighting crime. There has to be an element of fun in that.

But I think a lot of it is down to setting people’s expectations. And I think that’s an important lesson to take away from them for my writing. A show like Extraordinary is no less silly than Captain Marvel visiting a planet where they communicate by singing, but it was established in the very first scene that Extraordinary was a comedy, whereas The Marvels and Thor have dozens of films set in the same continuity establishing a very serious tone.

That’s what I’m taking away from this: set the tone quickly and make sure it is maintained.

Diminishing Returns

Maybe it’s my imagination, but it seems as if there is a fundamental difference in the way we think about books and other mediums. The longer a book series goes on, the smaller the readership. It feels as if we have accepted that each new installment will only appeal to a percentage of the readers who liked the previous book.

On the surface, that makes sense, but we don’t think that way about other things.

No one is suggesting they should stop making Star Wars or Marvel films because they will only appeal to a few existing fans! No one expects viewers of Doctor Who to have watched 60 years’ worth of stories.

In film and, to a lesser extent, television, we view each new entry in the series as a potential entry point for new fans, but I rarely see books talked about in the same way. 

There are reasons for this. Films are more self-contained; you can watch the latest super hero film without having seen all the others leading up to it because all the relevant information will be explained. I don’t feel so confident about picking up the latest in a book series.

So then is it because of the way we write books we expect each new edition to sell worse than the one before? To an extent, and if that’s the case, then can we overcome it? I think so.

The only long-running series I can think of that doesn’t have this problem is Discworld. You could jump in at any point in the 41 book series and enjoy the story. That is largely down to the brilliance of Terry Pratchett, but also because the stories themselves are self-contained, like films are.

As I begin the process of re-launching my series with new titles and remastered editions of old books, I’m looking at these lessons closely. I want each book, or sub-series, to be something that anyone could pick up and read. Sure, you will get more out of it if you read them all, but they should be accessible to all. And as I think about that, it seemed interesting that the best lessons for how to do it are contained in films and television, rather than books.